Why We Chose to Limit Our Skincare Products to 10 Ingredients

When developing the Ten range, we started with a simple question:

What does skin really need?

In an industry where ingredient lists can sometimes stretch to dozens of ingredients, we wanted to take a different approach.

That's why every product in our Ten range is made using a maximum of 10 carefully selected ingredients.

Not because more ingredients are necessarily bad, but because we believe simplicity has value.

🌿 A simpler approach

Many skincare products contain long ingredient lists that can be difficult to understand.

For consumers, this can make it challenging to know exactly what they're putting on their skin.

By keeping our formulations simple, we aim to create products that are easier to understand and easier to trust.

When creating the Ten range, our focus wasn't on how many ingredients we could include.

It was on choosing ingredients that each serve a clear purpose within the formulation.

This approach encourages thoughtful formulation rather than unnecessary complexity.

One advantage of simpler formulations is transparency.

When ingredient lists are shorter, it's easier to understand what a product contains and why.

For many people, this provides reassurance and confidence when choosing skincare products.

We know that most people don't want skincare to feel complicated.

They want products that:

That's exactly what we set out to create.

The name Ten reflects our commitment to simplicity.

Every cream, lotion, and balm in the range is formulated with a maximum of 10 ingredients, carefully selected to work together in harmony.

It's a philosophy that guides everything we do.

Skincare doesn't need to be complicated to feel effective.

Sometimes, choosing fewer ingredients allows you to focus on what really matters.

For us, simplicity isn't about doing less.

It's about being intentional.